Dreamforce 2024
San Francisco’s largest technology conference, hosted by Salesforce. Through education and immersive design, Dreamforce is a spectacle that brings together the global Salesforce community.
Overview: Created wayfinding graphics for Salesforce’s annual conference, Dreamforce.
Timeline: June 24–September 16, 2024
Role: Associate Graphic Designer | Events Team
Deliverables: Banners, wayfinding graphics, postcards, pins, sticky notes, and more!
Tools: Adobe Illustrator, Figma
Due to my interest in environmental graphic design, I was thrilled to have the opportunity to create graphics for Dreamforce, the biggest tech event in San Francisco!
I helped the Dreamforce Events team with a variety of graphics work for the Trailblazer Forest section–from the smallest things like reformatting files for print and creating sticky notes for an idea wall, to creating large wayfinding banners for all conference attendees to see. It was even more rewarding to see my work in person!
I. Signage
One of the many different forms of wayfinding that Dreamforce requires. This particular signage guides guests around Trailblazer Forest, showcasing a variety of interactive stations.
II. Wayfinding
Designs for much smaller scale graphics needs, such as standees and sticky notes for an idea wall and number labels for a mini hackathon station.
III. Print and Digital
Besides wayfinding elements, I created a range of other graphics as well, from digital workshop landing pages to printed postcards and pins.
Postcards
Digital Banners
First Timer Pin
Credits
Senior Design Leads: Helen Hosain, Heidi Turner
Project Manager: Amanda Vo
Company: Salesforce